Search Engine Optimisation (SEO)
Your company website needs to be found online by whoever might be looking for the products and/or services that you offer. Over 85% of people use search engines when looking for a product or service online so you need to make sure that your site is attractive to search engines.
We optimize page-level attributes of site: title tags, header tags, strategically place targeted keywords, optimise images and create SEO-friendly URLs, develop and implement an internal linking strategy.
Implement measures to increase the number of followers (competitions, promotions) and optimize onsite content for social media sharing. Promote and share content on the site across social media channels.
The more diverse external links you have pointing to your site, the better your site will rank with search engines. We’ll look at strategies for cultivating inbound links to your site: developing and promoting original content.
PPC is an advertising model used to direct traffic to websites. You can generate advertisements that are displayed in a viewer’s browser whenever they enter a keyword query matching a keyword list that you’ve associated with the advertisement. This ad can include a link to a particular page on your website –specific to what is being advertised. There is no cost to you unless the website viewer clicks on the link in the ad. You only Pay-Per-Click! If they click on the link they’re brought to the particular page on your website. You are effectively buying traffic – but it’s more valuable traffic because the visitors are holding their hand up and declaring their interest.